Short videos have gained immense popularity, as demonstrated by the rapid rise of TikTok and the success of Instagram Reels. However, what is the status of Facebook Reels?
Although Facebook introduced its own version of short-form videos later compared to other apps, it is important not to underestimate the significance of Facebook Reels. They serve as a valuable addition to the marketing strategy of every content creator, especially since existing content can be reused.
Reels on Facebook
Facebook Reels are videos of short duration (under 30 seconds) that incorporate tools such as music, audio clips, and effects. These videos are frequently utilized by content creators, marketers, and influencers.
In terms of vertical video content, Facebook is arriving a bit behind. They introduced Reels in the US in September 2021 and globally in 2022. (For instance, Instagram Reels made its debut in 2020, while TikTok was initially launched in 2016.)
Facebook Reels, which became available slightly later than other apps, can now be enjoyed by content creators worldwide in over 150 countries. Videos published on Facebook Reels are displayed in a feed that scrolls vertically and can be found in your Feed, Groups, and Menu.
Facebook Reels best practices
Following best practices and creating content that appeals to viewers is crucial. However, if your Reels gain immense popularity, you might qualify for the highly sought-after Reels Play bonus program.
The purpose of Facebook’s Reels Play is to give recognition and compensation to content creators whose videos on Instagram and Facebook receive more than 1,000 views within a 30-day period.
Only those who are invited will receive an alert directly in their professional dashboard on the Instagram app, so adhere to these best practices to maintain a strong presence in your reel game.
1. Keep an eye on what’s working
By tracking the outcomes of your content, you can concentrate your efforts and attention on the pieces that attract attention. You have the option to utilize Facebook’s analytics dashboard on the app or choose more comprehensive third-party analytics such as Hootsuite.
If your account is new, you won’t have sufficient data to determine what strategies are effective and what are not. However, if you have achieved success on Instagram or TikTok, you can utilize that data to identify what worked and replicate it in your endeavors on those platforms.
2. Repurpose your TikTok videos
One guaranteed method to save time is repurposing content. Select your top-performing TikTok content and share it again on your Facebook Reels. Instagram has made it evident that they will decrease the visibility of content with watermarks, and the same is probably true for Facebook.
Fortunately, you have the ability to effortlessly eliminate the irritating watermark that TikTok often includes.
3. Link your Instagram Reels
If you use Instagram Reels, you can also use Facebook. To share your Instagram Reels on Facebook, you have the option to toggle it on while posting. Additionally, you can choose to automatically share your content on both platforms when you publish it.
There is a debate about whether sharing content between the two apps is advisable. Hootsuite writer Stacey McLachlan conducted research to determine if sharing Instagram content to Facebook Reels is beneficial. In summary, it is not harmful to do so.
4. Post quality content
Ensure that you exclusively share high-quality content on your Facebook Reels, as nothing is more likely to make someone skip your video faster than a blurry or shaky view.
If you post high-quality content, people will assume your brand is polished and professional. In addition, posting high-quality content increases the chances of earning meaningful interactions from your audience, as it reflects your brand effectively.
Moreover, high-quality videos are more likely to be shared by users, thereby aiding in boosting brand awareness and expanding the message to a wider audience.
5. Vertical videos only
Facebook Reels, similar to TikTok and Instagram Reels, are designed for vertical videos. Thus, it is important not to rotate your phone while recording. Keep in mind that Facebook favors content that adheres to its best practices.
6. Use music
Adding music to your Reels can enhance the energy and excitement, thus increasing the engagement and entertainment value of your videos. Moreover, music can establish the overall mood of your video and aid viewers in recalling your content amidst a multitude of other reels. Additionally, you have the option to stay updated on popular soundtracks to participate in ongoing discussions.
7. Use good lighting
Having good lighting is necessary for shooting social media videos since it enhances the video’s appearance, giving it a more refined and professional look. When capturing videos in low light conditions, the resulting image tends to be grainy and less visible, which can distract viewers and increase the likelihood of them bypassing your content.
Good lighting is important for establishing the atmosphere of a video. For instance, a softer lighting can generate a sense of intimacy, whereas brighter lighting can contribute to a more energetic ambience in the video.
8. Be experimental
Let’s be realistic: It is unlikely that your very first video will go viral. However, the good news is that there is no specific approach that guarantees success on Facebook Reels. Therefore, view it as a chance to discover a style that reflects your brand genuinely.
Engaging your audience is possible through experimenting. By trying new things, you can maintain fresh content and provide your audience with a reason to return. The act of trying new things might lead to a breakthrough in your content creation process, allowing you to discover an unexpected theme or style that truly resonates with your audience.
9. Include a caption
A caption is useful for establishing the setting and mood of a video. It allows you to shape viewers’ perceptions of your content, and gives you the chance to incorporate personality, jokes, or heartfelt messages.
Captions have the ability to offer important context that might otherwise be missed, such as the event’s location or the individuals featured in the video. Additionally, captions can effectively emphasize the crucial points of a video, increasing the likelihood of viewers retaining the essential information.
10. Ensure your video is high-quality
Your video doesn’t necessarily need to be professionally shot in order to become viral, but it should possess high-quality standards. People tend to watch and share videos that have good quality. Therefore, it is important to ensure that your videos are well-lit, in-focus, and filmed using a stable camera.
If the content of your video is not visible or audible to people, they will not choose to watch it.
11. Keep it short and sweet
Due to our limited attention spans, particularly when browsing social media, it is advisable to keep Facebook Reel videos brief. To maintain viewer engagement, it is recommended to limit the video duration between 15 to 30 seconds; exceeding this timeframe is likely to result in audience disengagement.
Unless you’re engaged in something genuinely distinct that will capture people’s interest, like a cooking tutorial, videos should adhere to the aforementioned rule and be kept shorter. However, exceptions can be made in the case of the aforementioned scenario, allowing for a slightly longer video duration.
12. Take the time to edit your video
After filming your video, the next step is to edit it. During this process, you can incorporate text, filters, or music.Keep in mind the viewing experience when editing your video. For example, ensure that any text used is both large and easy to read. The same applies to stickers and other elements.
13. Collaborate with other creators
Collaborating with other creators is an excellent approach to increasing the visibility of your video among a larger viewer base. This can involve various activities, such as creating a Reel together or being showcased in another person’s video. The crucial aspect is to team up with individuals who share a similar audience as yours.
14. Bring your TikTok experience to bear
If you have experience on TikTok, you have an advantage over the competition when it comes to creating Facebook Reels. Your knowledge of popular video types on social media and editing techniques for optimal viewing can be utilized to your benefit.
15. Post at optimal times
The timing of your Facebook Reel also plays a role in the number of people who view it. Optimal posting times on Facebook differ based on your time zone, but generally, when most individuals are browsing social media is during the early morning and evening hours.
To determine the optimal time for maximum views, attempt different time intervals.
16. Consistency is still key
Although Facebook Reels are a recent addition, the fundamental principles of social media still hold true. If you maintain a high level of activity, it is more probable that people will view your videos. While not all Reels that have the potential to go viral actually do, your chances can be enhanced by maintaining a consistent presence.
If you post more videos, there is a greater chance that people will view your content, but ensuring a balance of quality is important.
17. Think outside the box
Feel free to think outside the box and be creative while using Reels. Have fun exploring different options such as creative filters, fun transitions, and adding humor. Experimenting is encouraged, so don’t limit yourself.
To ensure maximum enjoyment and authenticity, it is crucial to prioritize having fun and exhibiting your true self. By doing so, people will easily perceive your genuineness. It is advantageous to create videos that are distinct and captivating, as this increases the likelihood of them becoming viral.
18. Creating viral-worthy Facebook reels
Creating a viral Facebook Reel does not have a guaranteed recipe. Nevertheless, if you adhere to the aforementioned suggestions, you will be on the right track towards making videos that will undoubtedly attract views and shares. Keep in mind to enjoy yourself and stay authentic. Additionally, do not hesitate to try different methods until you discover a successful approach that suits you. By being fortunate, your next video might become the breakthrough one.
