Coming up with a list of marketing strategies is a relatively simple task. However, the challenge lies in effectively implementing and executing these strategies.
In this article, we will explore the specific marketing tactics that not only lead to success but also generate maximum growth for your business. We will discuss ideas on how you can enhance your business using the most widely-used marketing strategies.
1. SEO
When it comes to driving traffic to a website, SEO is more effective than social media. However, SEO may not immediately yield results. Nevertheless, marketing strategies prioritize long-term objectives by focusing on future growth.
When it comes to constructing their online stores, many online retailers primarily prioritize instant satisfaction and therefore rely solely on running Facebook ads. However, if your aim is to minimize acquisition costs, SEO is the most effective strategy.
The thing to understand about SEO is that it does not solely involve selecting keywords relevant to your niche. Instead, it requires a slightly broader approach. For instance, if you own a running store, your keyword focus should not be limited to just running-related terms.
By incorporating keywords related to fitness or weight loss, you can expand your reach and attract new visitors through SEO. Creating content centered around weight loss can also serve as an opportunity to introduce running as a potential method for shedding pounds. This strategy enables you to target a wider audience that might also have an interest in your offerings.
What are the marketing strategies for SEO, in terms of thinking step by step?
Have you ever visited a website that displayed information from 2012? It’s hard to believe that it could still appear on the first page. Keeping your website’s content fresh is a crucial aspect of SEO. This involves the task of updating outdated content to maintain its relevance.
By following a step-by-step approach, updating outdated sections with current trends and eliminating them, your webpage will be rewarded by Google with higher rankings in search results, resulting in a sudden increase in traffic. The significance of content updating is equal to that of creating new content.
To regularly evaluate the SEO of your online store, incorporate SEO tools such as Plug In SEO or SEO Manager. These tools will alert you to any SEO errors you may have made, although they won’t provide insight into your work’s effectiveness. One common SEO mistake made by dropshippers is including manufacturers’ product copy on their website.
If you duplicate content, Google may penalize you, which could cause your website to be invisible in search engines and reduce your traffic. These tools can help you easily check if you’re optimizing correctly.
Creating more web pages is another marketing strategy that can enhance your search ranking. This can be accomplished by incorporating new products into your online store or publishing daily blog posts. Additionally, you can increase your chances of attracting more traffic by generating various web pages such as tools, landing pages, eBooks, or other similar content.
To ensure visibility in search results, it is necessary for each web page to contain a minimum of 2,000 words, on average. It is recommended to examine the top five search results for your keyword and employ tools like Web Page Word Counter to determine the keywords they rank for and the word count on their pages. This analysis will provide a target range for the number of words you should aim for, and also offer ideas for keywords that can be incorporated.
2. Offer gift guides (Year round)
E-commerce marketers can take advantage of the holiday shopping season to increase sales and market products that make great gifts. Given the events like Black Friday, Cyber Monday, and Christmas, this period is extremely lucrative for e-commerce businesses.
Instead of limiting holiday gift guides to Christmas, New Year’s, or Valentine’s Day, many online stores choose to suggest relevant gift ideas to their visitors throughout the year. Rather than only focusing on highly competitive shopping days, suggesting gift ideas on a regular basis can help guide visitors in making meaningful purchases.
The company organizes various gift options into categories such as “our favorites,” “gifts under $25,” and “gifts under $50.” Ban.do also offers filters on the left side to help visitors find their desired gift and make their search easier. This gift guide serves as a good example as it is user-friendly and assists visitors in finding the perfect gift.
You can distribute your gift guides all year round using email marketing as another channel. A company sends its holiday gift guide through an email that redirects you to its website. By scrolling down in the email, you can view the categorized gift guides and have an idea of what to anticipate.
If you want to go beyond just thinking step by step, you can come up with reasons to commemorate the small achievements in life and establish your own festive occasions. This serves as a great means to connect with your current and prospective consumers, as well as advertise your products consistently throughout the year.
Action items
- Create specific, relevant, and easy-to-sort gift guides on your website.
- Add filters and categories for easier navigation.
- Support your gift guides with emails to create excitement.
3. Transform wishlists into discounted versions.
As an e-commerce marketer, it is important not to disregard the wishlists of your prospects as they hold significant potential for conversions. The fact that these lists are labeled as “wishlists” indicates that your visitors are interested in purchasing these specific items. If they abandon their wishlists without making a purchase, it implies that they might be lacking a certain motivator or encouragement, such as a gentle push or an incentive.
To reactivate forgotten list items, consider sending wishlist reminder emails. Ensure that the wishlist items are displayed in a clear and simple design, and include a strong call-to-action to encourage visitors to reconsider making a purchase.
To increase your chances of converting idle wishlist items into sales, you can create a special code that applies to the products discounted for your subscribers. By doing this, you will create a sense of exclusivity and maintain the same meaning while rephrasing.
Action items
- Encourage subscribers to create wishlists on your online store.
- Remind them occasionally about their wishlist items.
- Add an exclusive wishlist discount code to increase conversions.
4. Collaborations
Brand collaborations or partnerships have the potential to significantly boost your business. By engaging in marketing strategies such as collaboration or co-marketing, you can enhance your business by accessing the audience of another brand. Although many consider brands within similar niches as competitors, they can actually be valuable allies.
If two brands have the same target audience but offer different products, they can collaborate in various ways such as creating content, organizing a contest, or introducing a joint product. By utilizing the audience of another brand, your marketing campaign can reach a larger number of people, resulting in a more successful outcome.
What kinds of marketing strategies are effective for collaborations and partnerships? Utilizing influencer marketing enables you to leverage influencers in order to expand your brand. This proves to be particularly successful when you have a limited audience and desire significant impact.
When you’re selecting an influencer, keep in mind that they should have a proven track record of converting their audience, effectively promoting your products, and maintaining a positive representation of your brand. It’s not solely about selecting an attractive individual with a large follower count; take a more comprehensive look at the available data.
Instead of utilizing an individual, a fan page is employed to gain shares or tags, similar to influencer marketing.
Since fan pages attract audiences who share a common interest, such as dogs or fitness, promoting your product to them ensures that they are already interested or engaged in your specific field. Many fan pages provide their email addresses in their bios, or alternatively, you can reach out to them through direct messages on Instagram.
Include other brands in your niche within your content. By consistently featuring other influencers in your content, they will eventually become aware of you. In the future, they may reach out to you for a collaboration or partnership, and they might even include you in their own content.
By featuring an influencer in an article, you have the opportunity to contact them on social media and inform them about their inclusion. This may lead to them sharing the article with their followers, resulting in increased pageviews for your website.
5. Recommend products based on abandoned cart items
It is your duty to offer solutions to potential customers if they leave their cart without making a purchase.
At this point, deserted cart emails present an ideal chance to prompt a buying choice and retrieve sales that would otherwise be lost. A convoluted checkout process or a minor diversion could easily lead to cart abandonment, but what if the product is not suitable?
Action items
- Add a product recommendation section to your abandoned cart emails.
- Recommend relevant and/or top-rated products.
- Support your recommendations with customer feedback.
