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8 Best Affiliate Marketing Software Of 2023



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Affiliate marketing is a highly profitable method for generating passive income whereby companies partner with an affiliate to promote their products and compensate them with a commission. This approach provides a broader audience reach at lower costs and reduced risk as opposed to conventional marketing strategies.

To be able to establish a fruitful affiliate marketing program, developing a plan is crucial and utilizing affiliate marketing software is a fundamental aspect. Provided below are some of the finest affiliate marketing platforms that can aid you in initiating, managing, and broadening your affiliate marketing endeavors.

Best affiliate marketing software

1. Amazon associates

The best affiliate marketing platform for general websites
Reasons to buy
  • Easy application and acceptance
  • Large product catalog
  • Additional service promotions
  • Very easy to use

Reasons to avoid

  • Low commissions

Given most people have an Amazon account and regularly purchase from the site, it’s logical to collaborate with them as an affiliate marketer through Amazon Associates program.

It’s free to join, and once accepted to the program you can sell any Amazon product, including third-party ones without getting into individual programs. You also get the opportunity to receive commissions on not only the specific product that was advertised, but any other purchases that are made at Amazon for 24 hours post-referral.
Signing up to Amazon Associates is a generally pain-free experience – unlike some other platforms where you need to apply for each affiliate product/service separately.
With Amazon, you have a single sign-up and can promote any of its products and services afterward. This can be especially handy as Amazon frequently do promotions specific to services, such as Amazon Prime or business accounts, making it potentially more lucrative than individual product links.
However, Amazon does change its terms quite frequently, and sometimes this has resulted in a reduction of commission across various product ranges, so that the earnings potential available now is lower than it was a few years ago. Even still, it can be a handy way of monetizing existing links to Amazon that you might be using anyway, and the ease of use is second-to-none.
2. Awin

The best affiliate marketing platform for size and choice
Reasons to buy
  • Huge choice
  • Easy to use

Reasons to avoid

  • Picky brands

Awin is an extensive affiliate marketing platform that caters to a diverse selection of advertisers, services, and products.

Publishers can sort through different advertisers to apply for the products or services that might work best, then if accepted, apply targeted links to generate an affiliate income.
Awin does enjoy a lot of brand companies offering a wide range of products and services, so there is a lot of choice. However, this means that a single brand might offer multiple products that need to be signed up for individually, such as for financial services. 
Additionally, some brands can be very picky about the publishers they will work with, and even though you might successfully apply to one service from a company, you might find your application rejected from promoting a similar service by the same company.
Overall, though, despite there being such a huge amount of choice the platform is actually quite easy to use, though applying for individual services can be quite time consuming, especially if you think your website(s) might be fit for a number of different companies and/or services.
3. CJ Affiliate
The best affiliate marketing program for link automation
  • Automation of deep links
  • Real time transaction monitoring

Reasons to avoid

  • Arduous two-stage application process

Commission Junction, established in 1998, is a well-known affiliate marketing program with a worldwide presence, now recognized as CJ Affiliate.

Product Widgets offered by CJ Affiliate can be incorporated into your website to exhibit a range of products in a slideshow, collage or grid layout and thereby boost sales. Other capabilities entail automated deep link generation for CJ advertiser domain and live tracking of transactions.

While this all sounds good, the stumbling block is the application process. First you need to apply with your website, which needs to be found worthy of becoming a partner, based on traffic, optimization and quality of content. 
However, this is only the first step, as then you need to apply individually to each vendor for the products that you wish to sell, and you may not be accepted into their individual affiliate programs, making this one of the harder programs to get up and running with. 
4. impact.com

Designed to enhance various partnership types for business growth, such as affiliates, influencers, and publishers, impact.com is a highly effective and acclaimed platform for partnership management. It has garnered numerous accolades from reputable sources like The Drum, G2, Business Insider, and Business Intelligence.

Utilizing the automation technology and Discovery tools provided by the impact.com platform, discovering fresh talent and assembling your perfect team is now possible.

You can establish your unique conditions and opt for adaptable, electronic contracting using the durable agreement and compensation options. Moreover, it facilitates your ability to manage and interact with associates, prevent affiliate program scamming, supervise adherence, and simplify partner administration endeavors while also supporting global payments.

In the recent past, various new attributes were incorporated which include visualizing data in a data lab, enhancing conversion rates through deferred deep linking, and linking with customer relationship management systems like HubSpot CRM and Salesforce.

impact.com has introduced several new features, including Forecasting and Anomaly Detection, which offer analysis on performance metrics, historical data, and seasonal trends. In addition, the Product Listing experience has been improved to assist affiliates and influencers in finding suitable products for promotion with greater ease.

of the product include a high-resolution display, fast processing speed, and a variety of connectivity options.

  • Automated nurture campaigns
  • Competitive and content-based discovery with the Discover tool
  • Automated drip campaigns for partners
  • Recruitment pipeline dashboard
  • Paperless contract creation and automatic payments for partners
  • Accurate, consistent partner tracking without cookies
  • Automated partnership engagement tools
  • Partner management workflow automation
  • Fraud reports and data science support
  • Cross-device customer tracking

You can request for details on Impact.com’s pricing plans for brands and partners, but a better option would be to request a demo with their sales team.

5. Rewardful

Rewardful is an affiliate marketing software platform designed for SaaS businesses that is both highly efficient and user-friendly. It allows for the seamless integration of Stripe and Paddle, making it a simple and convenient solution for creating affiliate and referral programs for your business.

With the trust of more than 20,000 SaaS companies, Rewardful manages referrals, discounts, and commissions with ease and precision. Simplifying the process through a user-friendly interface and seamless integration, Rewardful is committed to helping businesses maximize their growth potential with its extensive referral and affiliate program management capabilities.

Rewardful’s setup process is distinguished by its simplicity, as the platform enables affiliates to start their program within 15 minutes through user-friendly instructions and minimal coding prerequisites.

Rewardful is tailored for SaaS and subscription scenarios, encompassing different aspects such as free trials, upgrades, downgrades, cancellations, pro-rated adjustments, and refunds, with a focus on subscriptions and Stripe integration.

Additionally, with this affiliate marketing software that can be branded as your own, you have the ability to design personalized affiliate programs that can either be made available to the public, kept private, or restricted to invitees. Furthermore, the software has integrated customer referral programs that enable you to oversee all affiliate and referral program variations from one central hub.

By using Rewardful, you can streamline your marketing endeavors and enhance your proficiency. Moreover, you can access multiple revenue sources by managing diverse programs through a single account, which can ultimately save you a significant amount of time and energy.

List of essential characteristics:

  • Simple setup process
  • Integrations with other tools
  • Subscription-focused features
  • Customizable affiliate programs
  • Refer a friend program
  • Streamlined management tools

The pricing options vary from $29 per month for the Performance package, to over $299 per month for the Enterprise package. The most popular choice is the Growth package, which costs $99 per month. Additionally, customers can receive two months free by choosing annual billing.

6. UpPromote

By dividing the process into various stages, UpPromote has made it easier for its 35,000+ brand users to navigate affiliate marketing. The steps entail establishing a program, identifying appropriate affiliates, and overseeing their progress.

They comprise a variety of characteristics and instruments that render these three fundamental stages even more feasible and effortlessly steer you through the distinct stages.

Once you have finished designing your program (the initial stage), UpPromote will generate a sign-up sheet for aspiring affiliates (the subsequent stage) with ease. Additionally, you can utilize numerous triggers to streamline much of the communication, and the communication process is uncomplicated.

Apart from being user-friendly, it provides extensive management options. For instance, regarding the commission structure, you have the option to opt for either a fixed rate per sale/item/milestone or a percentage of the overall sales.

In addition, a tier system may be employed to offer greater rewards to affiliates who secure larger orders. Specific commissions for particular products can also be established via UpPromote. Additionally, it is possible to provide affiliates with store credit in lieu of monetary compensation. The available options are nearly limitless.

Overall, the user interface is fairly easy to understand. However, if you require additional assistance navigating through the various menus, their YouTube channel offers numerous beneficial videos.

of the software are its simplicity and user-friendliness.

  • Customizable registration forms, email templates, affiliate links
  • Analytics and reports
  • Integration with PayPal for automatic payments
  • Custom commissions

UpPromote offers a free plan alongside their paid options which begin at $30 per month.

7. ShareASale

Best affiliate marketing program with the simplest signup process
  • Wide variety of products
  • Free signup

Reasons to avoid

  • High payout threshold

Awin, a global affiliate marketer, acquired ShareASale last year. ShareASale has been operating for eighteen years and has a reputable track record. The platform offers an extensive selection of products ranging from beauty supplies to high-end merchandise like luxury goods, eyewear, and branded sports gear. It has close to 5,000 vendors, making it simple to discover products that match your website’s niche.

With so many options, ShareASale uses a Power Rank system to clue you in to the most popular vendors. The signup process to get started has no cost, and is quite painless, with owners of multiple sites able to sign them all up in ‘one fell swoop.’  
The drawbacks of ShareASale center around the payouts. The payout threshold can be difficult to reach for newer websites still building their traffic. In addition, be warned that it reserves the right to delete your account if your account balance remains under $25.
8. Upfluence

Over 1,600 leading brands and agencies have discovered UpFluence as the answer to tripling the ROI of their affiliate programs. This influencer and affiliate platform is a comprehensive solution that strives to boost sales, while simultaneously easing your workload.

UpFluence is notable for its sophisticated tracking functionality, which enables precise sales attribution and commission computation. Additionally, UpFluence streamlines the payment process by providing automated commission disbursements and international payment alternatives.

Prominent e-commerce platforms such as Shopify, WooCommerce, and Magento are among the critical integrations that UpFluence has incorporated for compatibility purposes. Additionally, UpFluence has simplified the processes of recruiting influencers, generating promotional codes, and executing contracts and outreach with its innovative, tailored promotional codes and templates.

UpFluence’s measurement tool is a notable aspect, as it provides automatic sales tracking and ROI calculation for influencer and affiliate campaigns. A personalized dashboard compiles all campaign outcomes to streamline decision-making based on data analysis.

By utilizing individual tracking links, UpFluence enables you to measure the efficiency of your influencers and gain significant knowledge on your total clicks and views, click-through rate, influencer engagement rate, and generated sales on an individual level.

of interest Important aspects of attention

  • Affiliate recruitment
  • Affiliate link tracking and commission calculation
  • Automated payments with international support
  • E-commerce Integrations
  • Outreach email templates
  • Promo code generation
  • Detailed Analytics

Their sales team negotiates prices for the three available plans: Growth (1 seat), Scale (2 seat) and Enterprise (25 seat) options.


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