Entrepreneurs looking to sell products online are highly drawn to the ever-evolving eCommerce industry. The increasing number of individuals embracing online shopping has created abundant prospects for both new and established businesses.
Knowing which products are in high demand is crucial for success, whether you are an experienced eCommerce professional or just starting out. This article will investigate the most profitable eCommerce products that are projected to be popular in 2023, taking into account market trends, consumer behavior, and industry forecasts.
Continue reading to discover the products that will experience high demand this year if you are considering starting or growing your online business.
Profitable products to sell online
1. Submersible lights
The global lighting market is projected to witness a 76% penetration rate of LEDs by 2025, showcasing an escalating demand for this technology. With an increase in people staying at home, the need for waterproof lights has significantly risen and is predicted to continue expanding.
Homeowners and businesses are equally drawn to these lights, as they are ideal for enhancing the atmosphere of aquariums, swimming pools, and outdoor fountains, providing a perfect touch of ambiance.
The price range typically varies between $0.99 and $40.
Amazon, Walmart, and eBay are the suppliers.
2. Phone lenses
Phone lenses, which are small and portable, significantly improve the quality of photographs taken on mobile devices. These lenses can be easily attached to a phone’s camera lens and enable users to capture high-quality images with improved clarity, depth, and detail, resembling those taken by professional cameras.
The profitability of selling phone lenses online is increased due to their affordability, ease of use, and wide market appeal. With the increasing number of individuals relying on smartphones for photography, there is a growing demand for top-notch phone lenses.
The price range for the item is typically between $10 and $60.
Amazon, Best Buy, and B&H Photo Video are the suppliers.
3. Portable projector
Due to reasons like the COVID-19 pandemic, economic downturn, or market saturation, the popularity of portable projectors, which provide a flexible and convenient means of viewing content on a larger screen without the need for bulky monitors or screens, may have experienced a temporary decline.
However, this also implies that potential sellers could take advantage of the situation by purchasing these projectors at a reduced price and selling them once the demand increases again.
The price range for the item is typically between $19 and $50.
Some of the suppliers are Alibaba, Amazon, and Made-in-China.
4. Baby care products
There are various factors contributing to the increasing demand for baby care products, such as the expanding urban population, the growing middle class, and a well-educated society. Additionally, the demand for baby products is rising due to high fertility rates and low infant mortality rates.
A few commonly chosen options for taking care of babies are:
- Diaper bags
- Baby play mats
- Baby swings
- Baby bathtubs
- Toys
- Sleeping mats
- Beach umbrellas
- Erase boards
- Humidifiers
- Toy storage buckets
- Swaddle wraps
- Baby clothes
- Cribs
- Pack and play
- Diaper rash cream
- Disposable diapers
- Cloth diapers
- Baby wipes
The price range typically falls between $5 and $100.
The suppliers include Alibaba and Amazon.
5. Personal care and beauty
As of 2021, the market size of beauty and personal care products has witnessed substantial growth, reaching $482.8 billion. It is projected by experts that this market will continue its expansion at a compound annual growth rate (CAGR) of 7.7% between the years 2022 and 2030.
The rise of social media and the popularity of influencers have contributed to the increasing awareness and significance that consumers place on their appearance, leading to the growth of the beauty and personal care products market.
The increased awareness among consumers about the potential health hazards related to specific ingredients found in traditional beauty products, including parabens and sulfates, has led to a strong demand for natural, non-toxic, and organic beauty and personal care items.
You can sell beauty and personal care products online, such as:
- Skincare products: Moisturizers, facial cleansers, toners, serums, face masks, eye creams, and acne treatments.
- Hair care products: Shampoo, conditioner, hair masks, styling products, hairbrushes, and hair accessories.
- Makeup products: Foundation, concealer, mascara, eyeshadow, eyeliner, lipstick, lip gloss, blush, and bronzer.
- Fragrances: Perfumes, colognes, body sprays, and scented candles.
- Bath and body products: Shower gels, body lotions, body scrubs, bath salts, and bath bombs
- Men’s grooming products: Shaving cream, razors, aftershave, and men’s skincare products.
- Sun care products: Sunscreen, after-sun care, and self-tanning products.
- Nail care products: Nail polish, nail polish remover, nail art accessories, and nail care treatments.
The typical price range is $35 to $50.
Amazon, Alibaba, and eBay are all suppliers.
6. Kitchen appliances
Even after the pandemic abated, there has been a lasting change in consumer behavior towards home cooking, brought on by the pandemic. These changes signify a rising inclination towards healthy eating and home-based lifestyles, as consumers search for convenient and effective ways to aid their objectives.
Below are some kitchen items that can be sold online.
- Cookware: Pots, pans, and skillets.
- Bakeware: Baking sheets, cake pans, muffin tins, and loaf pans.
- Utensils: Spoons, forks, knives, and spatulas.
- Cutting boards: They come in various materials, such as wood, plastic, and bamboo.
- Small items: Blenders, food processors, and toasters.
- Glassware: Drinking glasses, wine glasses, and mugs.
- Storage containers: Storage containers come in various sizes and materials, such as plastic, glass, and ceramic.
- Kitchen gadgets: Openers, garlic presses, and vegetable peelers.
- Dishware: Plates, bowls, and serving dishes.
- Linens: Dish towels, aprons, and oven mitts.
You can sell most of these kitchen items either individually or as a set.
The average cost ranges from $2 to $50.
Etsy, Amazon, and DHgate are the suppliers.
7. Home decor products
Market Data Forecast’s report states that the global home decor market was worth $727.6 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 6.8%, reaching $939.7 billion by 2027.
Incorporating various furnishings and accessories can transform a house or apartment into a more visually appealing and pleasant space, thereby reflecting the lifestyle and personality of an individual.
Among the top products to sell online in this category are:
- Beautiful and unique wall pieces: Paintings, posters, canvas prints, and wallpaper.
- A variety of cushion designs, patterns, and materials: Cotton, linen, velvet, and silk.
- Lighting fixtures: Table lamps, floor lamps, pendant lights, and chandeliers can add function and style to a room.
- Diverse rug styles, materials, and sizes to cater to various customer needs.
- Small decorative accessories: Vases, candle holders, and photo frames.
The price range for this item varies from $20 to $200 on average.
The suppliers include Amazon, Alibaba, and HKTDC.
8. Scented candles
During winters, people enjoy spending cozy moments indoors, and scented candles can enhance this experience. Various customization possibilities exist for you to discover, enabling you to find the perfect aesthetic for the candles and their packaging.
The data indicates that there are periodic spikes in demand for these candles. The pattern varies depending on people’s interest in the product, but the search term consistently remains active and never reaches zero.
Analysis of the product
Price
- $12-46
Suppliers
9. Beanies
Beanies are both trendy and practical, making them a favored fashion option among celebrities, their fans, and supporters. This item receives an estimated 350K searches per month, as depicted by Google Trends, which displays a visually appealing and neat graph for its popularity. As the product is typically associated with winter, its demand naturally declines during the summer months. However, gaining a competitive edge by starting to sell it before the season begins can prove advantageous.
The cost of the item is:
- $6-25
Provider:
10. Bluetooth speaker
In recent years, Bluetooth speakers have undergone significant advancements, as various companies have produced top-notch products incorporating the cutting-edge Bluetooth 5.0 technology. You can readily purchase high-quality speakers for online selling purposes.
The demand for Bluetooth speakers experienced a significant increase in 2016 and has since been relatively consistent. The introduction of novel and enhanced technologies by companies will sustain the upward trend.
The cost will remain the same.
- $3-$50
Suppliers are the ones who provide goods and services.
11. Smart watch
Currently, smart watches are incredibly popular, particularly those manufactured by prominent companies such as Samsung and Apple. Nevertheless, it is unnecessary to opt for a high-priced option; affordable alternatives can be conveniently obtained for resale in your ecommerce shop.
The demand for smartwatches worldwide has been consistently increasing and is expected to continue rising. Due to the affordability limitations for premium smartwatches, there are substantial opportunities in the market for clever entrepreneurs to seize.
The price remains constant.
- $29-$50
Suppliers are individuals or organizations that provide goods or services.
12. Temporary tattoos
Temporary tattoos are gaining popularity due to people’s desire to display their unique styles without the need for a permanent commitment. Moreover, their remarkable profit margins make them an excellent option for retailers to offer in their stores.
Prices for temporary tattoos are anticipated to decrease soon due to the declining trend in their popularity. Consequently, this presents a favorable chance for you to invest now and sell them for a higher price in the future.
Price remains unchanged.
- $0.5 – $2
Suppliers play a crucial role in supplying goods and services.
13. Bookends
Quality bookends can be a great way for book enthusiasts to add a touch of personality and style to their bookshelves. The popularity of bookends has been steadily increasing, making them an excellent choice for anyone. The upward trend of bookends speaks for itself, as it has seen a significant rise over the years and is anticipated to continue its global growth. Don’t miss out on this opportunity!
The price
- $0.99 – $5
Suppliers, who provide goods or services,
14. Neck massager
Neck massagers, being one of the most convenient self-care tools on the market, have gained immense popularity, possibly due to the shift to remote work and the consequent need for adapting to uncomfortable sitting positions throughout the day. These handy devices are offered in various shapes and sizes.
As indicated in the trend, there have been multiple surges in the demand for neck massagers. This upward trend is expected to continue as an increasing number of individuals purchase self-care products for their body well-being.
The cost
- $2.99 – $9
Suppliers are individuals or businesses that provide goods or services.
15. Ice skates
Ice skating is a widely favored winter activity, with approximately 60,000 searches per month originating from the USA alone. During the winter period, there is a consistent surge in the demand for this product, indicating its profitability as a seasonal item for sale.
The cost:
- $45-170
The supplier:
16. Back cushion
Since the onset of COVID, remote work has continued to dominate, leading to a significant surge in the popularity of back cushions. These cushions come in various shapes and sizes, and offer a promising opportunity for substantial profitability.
The impact of the global pandemic on back cushion sales is clearly evident in the trend. There is a significant increase in demand, and this upward trajectory is expected to persist as an increasing number of individuals purchase these items.
The cost of the item is as follows:
- $1-$5
Suppliers:
17. Shapewear
It is essential that you start investing in shapewear immediately. This product category is experiencing tremendous growth in 2023, and those who understand how to effectively market and sell these items will reap significant benefits. Given the unprecedented demand for shapewear, it is undoubtedly deserving of a spot on this list!
Initially, the shapewear trend displayed a uniform pattern, experiencing a notable surge in the middle. Subsequently, a significant decline followed, however, since then, the trend has steadily ascended and is projected to continue in this manner.
Analysis of the product:
- Price: $4-$15
Suppliers are the people or companies who provide goods or services.
Country-wise, the searches that rank the highest.
- Australia
