There are numerous benefits to selling on Etsy, with the biggest one being the considerable number of average monthly visitors, which amounts to 30 million. This is a significantly large number of potential customers who are constantly searching for superior products that provide value for their money and never let them down.
We have conducted extensive research to provide you with a well-researched list of the best-selling items on Etsy for 2023, supported by the most up-to-date data. It is crucial not to overlook the opportunity to list products that are in high demand among your customers.
Etsy is a delightful place for individuals with a love for custom-made products, vintage items, or those who enjoy crafting personalized items. However, an important inquiry arises – is it beneficial to sell on Etsy? If the answer is yes, then what are the most popular items to sell on this platform? What should one offer on Etsy to earn a profit?
On average, newcomers unfamiliar with selling can earn around $44,000 per year, while those who are well-prepared and knowledgeable about the trade can make sales exceeding $500,000.
Instead of being unaware, you should be knowledgeable about the current trends and statistics regarding Etsy. Therefore, you have come to the correct source in order to become familiar with the details about what sells the most on Etsy and the top selling items on the platform.
Top Etsy Categories To Sell
Selling on Etsy presents a significant chance to attract over 500 million visitors each month who are actively seeking high-quality handmade crafts and vintage items. It is important to recognize that your competitors, like yourself, are making strong efforts to increase their profitability.
However, sellers who sell in all categories or choose an Etsy category randomly without proper research will need to put in a significant amount of effort and time to achieve success. Nonetheless, listing products in the most suitable Etsy product categories provides a competitive advantage as described below.
- Massive Customer Base – Top product categories on Etsy get maximum amount of potential shoppers. Hence, chance of improving the conversion rate is highest.
- High Visibility – The top product categories allows your products to be seen by more potential Etsy shoppers. As a result, higher product visibility is achieved without investing in ads campaign.
- Access To Marketing Tools – Etsy offer numerous marketing tools exclusively to sellers in top Etsy categories. Therefore, making product promotion easy and eventually grow your customer base.
Top Selling Items on Etsy
1. Craft and Supplies
The category that sells the most on Etsy is Craft & Supplies. In this category, you can find a variety of craft essentials, miniatures, jewelry tools, beads, and many other items.
Stickers, when considering the thought process in a systematic manner, can be rephrased while upholding the same meaning. It is imperative to refrain from introducing additional information or eliminating any existing information.
It is surprising that stickers are among the best-selling items on Etsy. They sell like candies because of their cuteness, and people are easily attracted to sweet things that they cannot resist.
According to a report by Make For Business, it can be said that over 86% of Etsy shoppers and sellers are female. Is there anything else to add?
Etsy is widely known as a platform for purchasing handmade and custom-made products. Consider the idea of acquiring stickers that are custom-made or handmade, providing a distinct and personal feel. It would be difficult to find a reason to not make a purchase in such circumstances.
Craft supplies include a variety of items such as charms, beads, hooks, and other materials used for creating crafts.
In addition to its fame for art, crafts, knitting, and jewelry supplies, Etsy is well-known for offering a wide range of antique charms, beads, and various essential tools in small sizes.
If you have an Etsy shop and want to find popular keywords for your item, shop description, tags, and names, try typing in the term in the search bar. The drop-down will display the most searched terms for your sold items.
2. Handmade Items
The presence of the Etsy logo adds an extra level of prestige to “Custom-made & Hand-made products.” These particular items attract a distinct customer base, as buyers feel a strong connection to products that are crafted by hand and personalized according to their preferences.
The handmade items that rank highest on Etsy are Handmade Stickers, Metal Jewelry, Pendants, and Paper Designs.
3. Jewelry
Jewelry is another highly favored category on Etsy, with a majority of the options being self-designed and customizable. The minimalistic designs evoke a fairytale-like atmosphere. Etsy, known for its abundant creativity, attracts a significant demand for jewelry making kits and tools, which sell like hotcakes during summer.
Buyers are also attracted to the conversational yet simple product descriptions that accompany the designs. A useful strategy to achieve this is incorporating various paragraph styles into your product description.
You can rephrase the text below while maintaining the same meaning by following these steps: 1. Identify the key points and information in the text. 2. Think about how to rephrase each sentence or paragraph to maintain the same meaning. 3. Consider breaking down the text into separate paragraphs that highlight different aspects of the product, such as materials used, size and dimensions, and customization options. 4. Organize the rephrased text into logical paragraphs that provide a clear overview of the product. Remember to avoid adding new information or removing any existing information from the original text.
You can make it easier for buyers to quickly find the information they need and make a confident decision about whether to make a purchase by breaking up your product description into different types of paragraphs. You can go through them yourself.
4. Wedding Items
Etsy possesses a noteworthy position in this domain. It is impossible to complete wedding preparation without utilizing Etsy. Wedding invitations, dresses, and decorations for the significant occasion can all be obtained through Etsy. The most popular items on Etsy include Bridesmaid gowns, Bachelorette shirts, Handmade Invitations, Jewelry items, and a variety of other products.
5. Home Decor
The home decor category is something we cannot ignore when considering the best selling products on Etsy.
During the pandemic period, people are increasingly working from home, which has led to the creation of multifunctional houses. Additionally, there is a growing population of shopaholics who prioritize decorating their houses and rooms.
As a consequence, there is expected to be an increase in demand for home decor products. According to GMS rankings, homewares and home furnishings held the first position among the top six categories in 2023. The best-selling items on Etsy are these home decor products.
- Table lamps
- Wallpaper
- Furniture
- Paintings
For years, there has been a growing interest in the art of miniature. It captivates individuals and motivates them to put forth extensive effort in creating diminutive objects. Presently, the miniature community continues to grow rapidly without any signs of slowing down.
6. Digital Designs/Graphic Design
Selling digital items is gaining popularity and can help you become one of the top sellers on Etsy. Graphic design refers to the creation of store templates, desktop wallpaper/organizers, bullet journal and planner templates, print-on-demand products, mobile icons, and other similar items.
With the exception of store templates, other digital items are reasonably priced. The majority of them are priced below $10, allowing customers to make instant purchases without awaiting product delivery.
7. Toys and Baby Items
Etsy, being one of the largest marketplaces for handmade products, offers a platform for handicrafters to sell toys and baby items made from materials like wood, wool, and fabric. These materials are preferred by many parents due to their eco-friendly nature, ensuring the safety of their children. In fact, some stores within this category have achieved over 2000 sales with just a single product.
Vintage items are objects that were produced in a previous era.
In addition to handmade products, Etsy is an excellent platform for those who are selling second-hand or vintage items. This is mainly due to the fact that retro is a popular style that appeals to many individuals. Typically, vintage items found on Etsy feature timeless patterns or are crafted using materials resembling copper.
In today’s world, an increasing number of individuals are striving for a lifestyle that is both healthy and environmentally conscious. This inclination drives them to choose cosmetics containing natural ingredients, known for their suitability for sensitive skin. Consequently, organic cosmetics have become the unquestionable top-selling products on the popular e-commerce platform, Etsy.
It is important to consider that organic cosmetics production necessitates stringent verification. Thus, it is recommended to locate a trustworthy supplier in order to guarantee the quality of the products.
9. Sewing and Crochet Pattern
Hand-made items featuring sewing and crochet patterns are highly favored across the globe. To create and sell sweaters, dresses, or teddies on your Etsy shop, there is a plethora of video tutorials available on platforms like Youtube.
10. Clothing
One of the top-selling products on Shopify is clothing. This platform offers a diverse range of clothing styles, colors, and patterns. A portion of these clothing items are crafted by the sellers themselves, while others are repurposed from old garments to achieve a more trendy aesthetic.
11. Bags and Purses
Just like clothing, bags and purses are incredibly popular products on Etsy. In fact, they are essential accessories for both men and women. When you search for “bags and purses,” you will come across numerous suggestions regarding patterns, materials, and colors.
As technology advances, smartphones have become essential components in our everyday routines. Consequently, utilizing a phone case ensures that our phones remain tidy and safeguarded in the event of accidental dropping or stepping.
Phone cases can be customized with acrylic colors in addition to being printed on, making them a popular item for sale on Etsy.
12. Candle
In addition, homemade candles have proven to be among the top-selling items on Etsy, as evident from their thousands of sales. The cost of making a candle is quite inexpensive, and conversely, if you can add a distinctive touch, such as drawing or decorating the candle, you can sell it at a higher price.
You have the option to browse through numerous video tutorials available on platforms like YouTube and others to learn how to create various items such as sweaters, dresses, teddies, and many other ideas suitable for an Etsy shop.
13. Hats and Caps
Hats and caps have become one of the top-selling items on Etsy due to their affordable pricing. With a wide range of styles and materials available, these fashionable items can be easily customized, making them ideal for starting an online business.
