In order to secure the success of your business on eBay, it is crucial to sell eBay bestsellers due to the fierce competition on one of the world’s oldest and largest eCommerce marketplaces. Therefore, ensure your place among best-selling brands by offering the top-selling items on eBay in 2023.
The best selling items on eBay
1. Cables
- Sell-Through Rate: 38,680%
- Number of Listings: 2.1 million
- Successful Listings: 96%
- Average Price: $6.55
On eBay, cables are in high demand with more than 2.1 million listings available. Additionally, they have a remarkable selling rate, as their STR exceeds 30,000%. This implies that, based on Zik Analytics’ available data, each listing on average achieves a minimum of 300 online sales within a span of 30 days.
The majority of cable listings on eBay are successful, which means that per cable listing in your online store, there is a sales potential of around $1,900 every day at an average price of $6.55.
The initial search results page primarily displays listings for type-C USB cables, specifically charging cables for smartphones. Nevertheless, there are also listings for cables meant for cars, musical instruments, diverse consumer electronics, and bicycles.
Due to the high level of competition and the average listing price of $6.55, surpassing 2 million listings, entering this market might not be a wise decision as the return on investment (ROI) could be relatively low.
2. Men’s clothing
- Sell-Through Rate: 17,700%
- Number of Listings: 13 million
- Successful Listings: 89%
- Average Price: $13.19
On eBay, there are over 13 million listings for men’s clothing products, which contribute significantly to the top-selling items available.
With an impressive STR, most listings in this category successfully sell at least one item. The most popular item by far in this category is men’s t-shirts, as the entire first search results page is occupied by a variety of listings for this specific item.
There are both plain and graphic tees among the selling categories of men’s clothing. The popular categories that sell well include activewear, jackets and coats, and pants. However, due to the high number of listings (over 13 million), targeting men’s clothing as a niche on eBay may be too competitive, even in its smaller categories.
3. Fragrances
- Sell-Through Rate: 16,213%
- Number of Listings: 810,000
- Successful Listings: 93%
- Average Price: $28.12
Surprisingly, fragrances are among the top selling items on eBay, particularly in the beauty category. They possess an impressive STR of over 15,000% and enjoy high success rates in listings on the platform. While the majority of fragrances on the initial search results page cater to men, those designed for women demonstrate equal popularity. Numerous offerings belong to renowned brands including Calvin Klein, Armani, and Versace.
There are smaller markets for unisex fragrances and fragrances targeted at younger consumers. Despite having over 800,000 listings, fragrances are not as competitive as the top two items on this list; however, it is still a quite saturated market.
With an average product price of $28, it might be worthwhile to consider breaking into it.
4. Computers
- Sell-Through Rate: 14,525%
- Number of Listings: 43,000
- Successful Listings: 83%
- Average Price: $328.19
Despite not being one of the most popular products on the platform, computers are sold very successfully on eBay. Even with only about 50,000 listings, they have a STR well above 14,000%. The majority of listings on the initial results page for this item consist of desktop computers from renowned brands such as Dell and HP.
Macs also have a market. Due to the comparatively smaller number of computer listings in the marketplace, they can be a lucrative niche to focus on. This holds particularly true considering that the average listing price is $300.
5. Car phone holder
- Sell-Through Rate: 12,757%
- Number of Listings: 83,000
- Successful Listings: 94%
- Average Price: $7.80
Car phone holders are considered one of the top-selling products on eBay, so much so that they rank within the top five items on the sales list. With a STR exceeding 12,000%, the majority of listings successfully sell at least one unit.
On the first page of search results, there are numerous car phone holders available. These holders can be attached either to a car’s rearview mirror or dashboard. Alternatively, they can be attached to a car’s window. It is important to note that some holders are designed for specific brands, while others are universally compatible.
Car phone holders aren’t as competitive of a niche on eBay as they would be on other marketplaces, just like computers. Many of them can rotate a full 360°.
Additionally, they have a remarkably high sales record.
6. Wireless charger
- Sell-Through Rate: 9,597%
- Number of Listings: 120,000
- Successful Listings: 90%
- Average Price: $12.23
Wireless chargers are highly popular products on eBay and are also trending in the field of technology. Despite having only around 120,000 listings and not having the highest STR on this list, achieving a STR of over 9,000% is still remarkably impressive.
On the initial page of results, there are numerous chargers that are both magnetic and 3-in-1. This indicates that these chargers are capable of simultaneously charging the user’s smartphone, smartwatch, and wireless earphones.
Specific smartphone brands may only be compatible with certain chargers, while others are universal. Considering the limited number of listings (120,000) for wireless chargers on eBay, targeting these products on the platform might be a favorable approach.
Additionally, car phone holders have an average product price that is nearly half as much as their average product price of $12.
7. Necklaces
- Sell-Through Rate: 8,655%
- Number of Listings: 790,000
- Successful Listings: 97%
- Average Price: $9.58
Fortunately, the popularity of necklaces has not been hindered by the ecommerce wave as they have always been in high demand for selling.
It is expected that they would emerge as top-selling items on eBay. Several necklaces on the initial search page have embellishments like crosses, gemstones, or crystals. Others are plain chains.
With over 790,000 listings, necklaces on eBay are quite competitive, as some have pendants attached or showcase distinctive designs. Therefore, in order to achieve success in this market, conducting research is necessary.
Best categories for top-selling items on eBay
1. Clothing and accessories
Mastering clothing and accessories categories is crucial. The apparel market achieved a revenue of $1.53 trillion in 2022. By utilizing the Print on Demand model, the process of selling apparel and popular accessories becomes effortless, convenient, and swift.
Apparel is one of the top-selling items on eBay. In 2023, the global apparel market is projected to exceed $1.7 trillion. Whether you’re selling women’s essential clothing like sundresses and personalized t-shirts or men’s colorful Hawaiian shirts, feature your designs on lucrative products that consistently generate sales.
From classy heels to stylish custom sneakers, there is always a strong demand for footwear. With a wide range of brands, styles, and sizes available, shoes cater to all preferences and remain top-selling items on eBay.
You can explore the power of personalization with custom beanies, bucket hats, and trucker caps – some of the most popular items on eBay. Alternatively, you can also embrace eco-consciousness by creating custom tote bags. Additionally, make sure to check out other popular accessories such as belts, gloves, small leather goods, and sunglasses to make your eBay offerings unique.
2. Health and beauty
The health and beauty category on eBay is brimming with popular products, as people increasingly prioritize self-care and the industry continues to expand. It is predicted that the beauty industry will achieve a value of $572.43 billion by 2023.
Skin care products such as sunscreen, lotions, day and night creams, and various body products are highly popular in the health and beauty sector.
Hair care products that are custom-made, including shampoos, conditioners, hair oils, and other items that differ from mass-produced options, are highly sought after. Providing distinct and enhanced hair care products has the potential to increase sales and enhance your brand.
Perfumes, which range from beginner-friendly options to popular brands that can fill a room with enchanting scents, are widely sought-after and popularly sold products.
Cosmetics are popular on eBay as they are among the top-selling items. The platform offers a wide range of beauty products, including lipstick, eyeshadow palettes, mascaras, and many others.
Vitamins, minerals, and dietary supplements are in great demand as they contribute to overall health and well-being. As per eBay reports, lifestyle supplements are witnessing increased attention and their market is projected to reach an impressive $220.8 billion by 2027.
3. Fitness
In 2023, the sports apparel market achieved a value of $319.4 billion, and it is projected that the fitness equipment market will reach $8.34 billion by 2025. By providing a list of top-selling products in these renowned sporting goods segments, you can significantly boost your profits through fitness merchandise.
On platforms such as eBay, there is a potential for profitability in selling trendy athletic apparel like hoodies, leggings, socks, popular brand workout shoes, and customized footwear. This is because buyers are looking for a combination of both fashion and performance in their purchases.
Increase your sales by offering customers top-quality gym equipment for their businesses or home workouts, ranging from simple dumbbells and yoga mats to heavy gym machinery, including best-selling machines.
Sports accessories, such as roomy gym bags, towels, and personalized water bottles, are among the top items that can be sold on eBay for a profit. By offering these products, customers can distinguish themselves at the gym or enjoy more enjoyable home workouts with distinct and appealing designs.
4. Jewelry and watches
By 2026, it is estimated that the global jewelry market will attain a value of $332.6 billion. Apart from being a lucrative market segment, these items are also more convenient to package and ship compared to certain electronics or other items that have stricter regulations.
On eBay, watches and clocks are high-demand products. The top-searched categories are watches, which encompass vintage, modern, and custom timepieces, as well as watch bands.
Necklaces, earrings, and pendants remain timeless pieces of jewelry that never go out of style. Among the best-selling products on eBay are custom necklaces, personalized pendants, tags, and jewelry boxes.
eBay offers a wide range of rings, from engagement rings to candy rings. By offering a variety of rings in this product category, you can increase your average sales with jewelry.
5. Pet supplies
By thoroughly considering the process, it can be concluded that pet supplies are an excellent choice for selling on both eBay and the Internet in general. Experts predict that the pet industry will attain a staggering value of $184.43 billion by the year 2030. Therefore, it is highly worthwhile to explore this market by offering distinctive pet products and personalized designs suitable for every type of pet, whether they possess fur, feathers, or scales.
Categories of pet supplies that are popular would not exist without products such as:
Personalize your pet’s appearance by creating custom collars and leashes, setting them apart from other pets.
With unique bowls and mats for food and drinks, feeding time can become a more memorable and enjoyable experience.
To ensure the happiness of your pet, create custom beds and pillows designed for pets of all sizes and shapes, which can be sold online.
From tank tops and bandana collars to tags and more, you can embellish pets worldwide with our best-selling accessories and designs.
6. Home and garden
In the Home & Garden category, eBay provides a wide selection of products to meet different consumer needs, including garden furniture and kitchen appliances. Below are some of the top-selling items in this category.
eBay provides a range of environmentally friendly and energy-efficient options for heating and cooling systems, including fireplaces, stoves, and HVAC systems.
Outdoor power equipment like lawnmowers and leaf blowers are highly sought after, along with inverters that convert DC into AC.
Due to a rise in home cooking, there is a high demand for small kitchen appliances like blenders and coffee makers on eBay. Moreover, specialty appliances such as air fryers and sous-vide machines can also be found.
eBay’s top-selling items are various customizable home decor products, including pillows, blankets, rugs, and especially personalized mugs.
