In the minds of numerous ecommerce companies, the belief persists that by creating an appealing online store, their sales will soar. However, in truth, it requires a lot more than just a visually pleasing store or a remarkable product range to secure your position in this market domain.
What is the key element that can help you unlock growth and enhance your success in ecommerce?
To find the solution, you can utilize effective ecommerce analytics tools. These tools offer more than just looks and instead extensively analyze data, giving important insights and practical intelligence to drive your business’s expansion.
These are the top ecommerce analytics tools that can provide your business with insights driven by data.
1. Omnisend
Omnisend, a powerful ecommerce analytics software, offers comprehensive insights into email marketing performance and customer website behavior, providing valuable information.
Omnisend offers businesses a powerful set of analytics tools that enable them to discover valuable insights based on data. These insights can be used to improve their email marketing strategies, increase engagement, and ultimately increase conversions. In addition, Omnisend seamlessly integrates with popular ecommerce platforms such as Shopify, WooCommerce, Wix, Bigcommerce, and others. Furthermore, Omnisend provides award-winning customer service.
What you can do with Omnisend:
- Track and analyze email marketing performance indicators.
- Use advanced segmentation for highly targeted email campaigns.
- Automate personalized email workflows to nurture leads, re-engage inactive customers, and recover abandoned carts.
- Create dynamic email content with personalized recommendations.
- Measure the impact of email marketing efforts with detailed reports.
Who is this ecommerce reporting tool for
Small and mid-sized ecommerce businesses are in search of dependable and practical insights to effectively improve customer engagement.
Pricing:
Plan without any cost:
- Reach 250 contacts
- 500 emails/mo
- 60 SMS
- 500 web push
The starting price for the Standard plan is $16 per month.
If you possess a total of 500 contacts,
- 6,000 emails/mo
- 60 SMS
- Unlimited web push
The Pro plan has a starting price of $59 per month.
If we consider the total number of contacts, it would be 500.
- Unlimited emails
- 3,933 SMS
- Unlimited web push
2. Google analytics
Insights that are powerful can be obtained for monitoring the performance and conversions of a website.
Google Analytics is an ecommerce analytics platform that gives businesses in-depth insights into the performance and user behavior of their website. It enables businesses to monitor website traffic, page views, bounce rates, and conversion rates.
What you can do with google analytics:
- Track website traffic, demographics, and engagement to gain audience and performance insights.
- Set and track goals to measure conversions and optimize marketing strategies.
- Analyze marketing channels and campaigns for effective resource allocation.
Drawbacks:
- Google ecommerce analytics tools may be complex to use, which means that beginners or users unfamiliar with web analytics may face challenges in effectively leveraging its full potential.
Who is this ecommerce analytics tool for
Small businesses that are interested in gaining valuable insights into their ecommerce performance and wish to comprehend the content that effectively engages their audience.
Pricing:
Google Analytics has two versions available: Google Analytics Standard, which is free, and Google Analytics 360, which is a paid enterprise-level solution that has pricing customized for specific needs and scale.
3. Glassbox
Utilizing advanced analytics for enhancing customer experience in online interactions.
With its session replay capabilities, Glassbox provides businesses with deep insights into their customers’ digital experiences, offering advanced analytics for ecommerce. This enables businesses to visualize and analyze user interactions, identify pain points, and optimize website performance.
What you can do with Glassbox:
- Gain visibility into user interactions to optimize the user experience.
- Analyze ecommerce customer journeys and funnels to increase conversion rates.
- Utilize session replay to troubleshoot issues and personalize user experiences.
Drawback:
When using Glassbox ecommerce analytics tools, organizations should carefully evaluate their capacity for data storage, processing, and analysis to ensure effective handling of the significant amount of user interaction data that these tools may produce.
Who is this ecommerce analytics platform for
Small businesses aim to comprehend the origins of their traffic and the kind of content that captivates the attention of their audience.
Pricing:
Glassbox provides personalized plans designed to meet the unique requirements and size of each company.
4. Mouseflow
Heatmaps and session recordings are useful tools for gaining insights into user behavior.
Mouseflow is an ecommerce analytics tool that offers extensive insights into user behavior on websites. It provides comprehensive data visualization using session replay, heatmaps, and conversion funnels to analyze user interactions, identify usability issues, and optimize website performance.
What you can do with Mouseflow:
- Analyze user behavior through session replay and heatmaps to optimize website design and layout.
- Identify conversion bottlenecks and improve sales funnels to increase conversion rates.
- Optimize web forms by analyzing user interactions and reducing form abandonment for improved conversions.
Drawback:
To ensure smooth operation and efficient data analysis, businesses may need additional resources because Mouseflow ecommerce analytics tools collect extensive data, including session recordings.
Who is this ecommerce analytics tool for
Small businesses desire to acquire information regarding the origin of their website traffic, the elements or sections of their webpages that attract the most interest, and the effect of their customer funnels.
Pricing:
- Free plan at $0/month
- Starter plan at $31/month
- Growth plan at $109 per month
- Business plan at $219 per month
- Pro plan at $399 per month
5. Shopify Analytics
With advanced analytics capabilities, Shopify enables businesses to track sales performance, revenue trends, and customer behavior, thereby providing in-depth analytics for monitoring and enhancing Shopify store performance.
Shopify allows businesses to manage customer relationships, personalize marketing campaigns, and drive customer engagement through integrated CRM software.
What you can do with Shopify Analytics:
- Monitor sales performance, track revenue trends, and identify top-selling products
- Analyze customer behavior to develop targeted marketing campaigns and enhance customer retention.
- Track marketing campaign performance, optimize advertising spend, and improve ROI by monitoring key metrics.
Drawbacks:
Businesses may require additional analytic tools to supplement Shopify’s limited advanced features and reporting capabilities in comparison to standalone ecommerce analytics tools.
Who can benefit from using this analytics tool for ecommerce
Small companies that operate their online stores on the Shopify platform and do not require the advanced features offered by standalone reporting platforms.
Pricing:
Shopify’s subscription plans include Shopify Analytics.
6. Brightpearl
Brightpearl’s retail operations platform is designed to handle peak trading events and seamlessly integrates with the entire retail technology ecosystem. It is also equipped with omni-channel capabilities. The vendor claims that their solution serves as the primary source of important trading data, provides immediate trading insights, and allows users to maintain control and manage exceptions through its automated features. The vendor considers these aspects to be key differentiators.
- Software and Service. Service is an integral part of Brightpearl’s offer. The vendor says their retail consultants get users live three times faster than traditional ERP, always for a fixed cost. And the in-house team is available throughout, from tech support to ongoing business consulting.
- Built for Retail. Brightpearl is built only for the retail sector. This means: configuration not coding, designed for use by merchants not IT staff, every new feature is relevant, and their integrations and ecosystem are 100% retail.
- Designed to Scale. Whether it’s seasonal peaks, promotions or sustained growth, merchants need an ops platform that can handle the volume. The vendor says they stand by their numbers: orders, SKUs, channels, reporting and financials fit for multi-million dollar merchants.
Brightpearl features
- Sales Order Management
- Inventory Management
- Inventory Planning
- Shipping & Fulfillment
- Warehouse Management
- Retail Accounting
- Purchasing & Supplier Management
- Workflow Automation
- Reporting
- Payments
- Analytics
7. Hotjar
Hotjar is a tool for digital marketers that aims to optimize conversion rates. Its features include heatmapping, visual session recording, analytics for conversion funnels, analytics for forms, feedback polls and surveys, as well as usability testing.
The tool is utilized by digital analysts, UX designers, web developers, and product marketers. Hotjar became a Contentsquare brand after being acquired by Contentsquare in September 2021.
8. Looker
Looker is an analytics-focused application server that is built on top of relational data stores and serves as a business intelligence application. The platform of Looker comprises a user interface for data exploration, a development paradigm for creating data discovery experiences, and an extensive set of APIs that allow the data to be integrated into other systems.
Looker vs. Looker studio
Looker Studio is an element of Google’s Looker Suite for business intelligence. It serves as a self-serve BI solution, enabling less technical users to generate charts and reports. On the other hand, Looker is a comprehensive enterprise BI platform that allows technical users to construct intricate models that take all aspects of the business into consideration.
Looker Studio provides both free and pro versions, whereas Looker cannot be accessed for free. Looker and Looker Studio are compatible with each other, enabling comprehensive analysis for your business involving both options.
9. Yotpo
Yotpo features
- Reviews & Ratings
- Loyalty & Referrals
- Visual Marketing
- Consumer Insights
10. Riskified
Riskified is a platform utilized for managing fraud in eCommerce, which utilizes machine learning and a global network of merchants to reduce fraud and increase users’ net revenue. This is further reinforced by a chargeback guarantee and premium partnership models.
Riskified offers both a chargeback guarantee and a comprehensive risk management solution to assist merchants in achieving their eCommerce objectives. Riskified emphasizes that customers gain value from the data obtained from all transactions they review, including those not processed within their own systems. By evaluating millions of transactions on a daily basis, which originate from over 400 million shoppers across 180+ countries, Riskified continuously enhances the accuracy of their system. Ultimately, Riskified strives to offer an improved approach to fraud management, with the objective of aiding users in maximizing profits while safeguarding customer satisfaction.
