In exchange for a modest commission for each sale made, affiliate marketing involves promoting and endorsing goods belonging to other individuals. You may have encountered headings like “sponsored post” or “affiliate link” while browsing different websites, or you might have already joined an affiliate network as a starting point.
Affiliate marketing remains one of the most preferred business models for earning money online. It is simple to establish, can produce immediate revenue, and requires minimal to no initial investment. However, succeeding at affiliate marketing in the constantly changing digital landscape necessitates implementing certain tactics to increase visibility and transform traffic into sales.
Affiliate marketing for beginners
1. Choose your niche wisely
The objective of affiliate marketing is to endorse products, with the possibility of earning commissions from their sales. However, how can you influence people to purchase the very products you are advocating for? The crucial factor is trust. You must establish yourself as an expert in a specific field and give people meaningful insights regarding particular products.
It is important to choose a niche that aligns with your expertise and passion, while also catering to the demands of potential customers. Select a specific field of interest that has limited competition on the internet.
2. Shop around for the best commission rates
The Armstrongs started their venture into affiliate marketing by attempting several programs that offered low commissions, peaking at a mere 5%. These percentages required them to generate a high volume of sales to generate substantial income, which was unfeasible without substantial traffic.
Their realization of greater potential came with the discovery of digital products. According to Jono, “Software and training courses provide commissions ranging from 50% to 100% per sale. Knowing this, I understood that by promoting these products, I could gain higher earnings while putting in less effort.”
3. Coming up with an affiliate product idea
To earn profits from an affiliate marketing enterprise, it’s necessary to detach yourself from your own concept. Rather, focus on existing products and services and explore how you can enhance them by providing solutions to their issues.
Buzzsumo is a research tool that can help you determine what’s currently trending by looking at social shares. Whether your interest lies in creating sandcastles or something else entirely, you can use Buzzsumo to quickly identify the most popular content.
There are numerous outcomes when you search for ‘build a sandcastle’ on YouTube as it seems people are curious about creating impressive sandcastles. To address this interest, one can create a video series exhibiting how to build five distinct sandcastle designs step by step or compose a comprehensive list of tools required for constructing extraordinary sandcastles.
One could create forms or stencils that would simplify the process of constructing impressive sandcastles.
4. Validate your idea
Before creating a multitude of sandcastle videos that may not have buyers, it is important to validate your idea. What steps can you take to achieve this?
The straightforward approach is to request payment from individuals.
Discovering these individuals is a breeze. Simply grab the URL of a sandcastle post on Buzzsumo and enter it into a resource like Keyhole. This will provide you with a compilation of individuals who tweeted a link or mentioned related subjects. You can then contact them directly to introduce your concept by selecting the reply option.
Ensure to inquire if they would purchase your idea, rather than simply if they approve of it. People often say they like something to avoid being impolite. If they indicate a positive response, you must make a direct request to buy. It is not equivalent to expressing an intention to spend money and actually following through with it.
If there is interest in your product, offer the opportunity to purchase it by utilizing PayPal and establishing a threshold of orders required for production. Once this threshold has been surpassed and demand is confirmed, proceed with creating the product.
5. Create the product
Although this is not an entrepreneurship guide and there exists numerous stages to produce a product, I would like to refer you to some helpful initial steps.
Courses available through the internet:
- How To Create and Launch Your First Online Course
- How To Create & Sell Your Online Course The Right Way
- SPI 136: How to Build an Online Course that Sells with David Siteman Garland
Digital books:
- How to Publish a Stellar E-Book [9-Step Method]
- How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies
- How to Start to Write an eBook and Actually Finish it in 30 Days
Audio content in the form of podcasts.
- Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts
- How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial
- How To Podcast: The Ultimate Guide to Podcasting
These points are great for beginners. Developing digital products is comparatively simpler as it only requires time and occasionally a meagre financial input, usually equal to a service charge or a singular software purchase fee.
After completing the product and distributing it to your first customers, it is now suitable to launch the affiliate program.
6. Create quality content that provides value
A common error among affiliate marketers is focusing solely on sales-oriented content. Such a strategy is easy to detect and provides no added value. As a result, potential customers are more likely to leave and not come back.
When perusing the internet for specific items or subjects, consider your desired outcome. Provide your audience with valuable takeaways such as answers to their inquiries, practical product or service details, or helpful advice to enhance their daily routines.
7. Build an email list of your prospects
Make sure to gather email addresses to have a way to connect with your audience whenever you desire without relying on the chance of them coming across your content. Email remains one of the most effective marketing channels available currently, therefore, it shouldn’t be overlooked.
If you’re gathering email addresses related to a particular category, for instance, identifying the top straightening iron, juice maker, or mini-oven, the email list can prove to be valuable even if the quantity is low.
Even with less than 500 people on your list, you can create significant sales. Just make sure to keep your audience engaged, by sending them regular updates, ideally once a week. Don’t make it all sales. Just let them know when you have a new review up.
Periodically, provide them with a definite request to purchase a product. It is possible that you have discovered a new preferred item from the most recent evaluation and believe it to be exceptional. Inform your followers of your change of perspective, the rationale for it, and suggest that they also switch to that same product.
8. Find innovative ways to reach new audiences
When it comes to affiliate marketing, it is crucial to consider the way in which you will connect with your intended audience to obtain product feedback. Analyze the mediums they favor and the kind of material they prefer to access.
Jono Armstrong found that video reviews were most effective in connecting with his audience. He shares, “It took some experimentation, but I eventually recognized the impact of YouTube. I had a breakthrough when I reviewed a course and included my affiliate link in the video description. Within days, the video generated more than $200 in commissions.”
9. Build connections with a community
Discovering a group of individuals who share your interests can greatly benefit your business. Fellow affiliates can offer guidance on different organizations or promotions and introduce you to advantageous tools and resources that can enhance sales.
Affiliate networks have the ability to stay informed about constantly evolving algorithms, which can significantly impact website traffic and ultimately, revenue. One can access affiliate forums on the internet, various social media channels, or by enrolling in the Ministry of Freedom program.
10. Use clear calls to action
It’s important to avoid overwhelming your audience with excessive sales pitches, but it’s still essential to provide them with the freedom to buy the items you’re endorsing and ensure that the process is straightforward.
Make sure to incorporate unmistakable prompts for action on your website, such as prominent product tables, highlighted links, and attractive images that stimulate visitors to click and “buy now” buttons. If you produce video or audio reviews, make certain to inform your audience about how they can purchase the featured products and incorporate your promotional code or affiliate link.
11. Grow your business with PPC advertising
When your affiliate marketing enterprise begins to generate revenue, you can expand its scope by utilizing pay per click marketing. As soon as your affiliate marketing operation gains momentum, you can contemplate investing in paid advertising.
The crucial aspect in this context is conversions. Employing PPC advertising can assist you in:
- get people to sign up for your webinar
- grow your email list
- make more sales
There are three ways for you to achieve victory:
- They’ll be on your email list and you can contact them again at any time
- There’s a chance that they’ll attend your live webinar and buy the product
- You can put them on an autoresponder email sequence that encourages them to buy
Thus, employing this approach will provide you with multiple opportunities to entice customers into purchasing your product. They may decide to make a purchase after receiving the autoresponder series, during the webinar, or even from upcoming emails.
Once your sales start originating from various channels and increasing in volume, you can amplify your business substantially through paid advertising. This can be accomplished by directing traffic to the existing sales processes that are proven to work effectively.
12. Find a mentor
Jono states that he received guidance on paid ads from a mentor through a paid session lasting three days in January 2020. Additionally, hiring an expert in affiliate marketing can help one prevent expensive mistakes and progress to the next level.
One of the most highly-paid experts in traffic marketing mentored me, and I paid $70,000 in fees. Despite the cost, the knowledge I gained helped me create the Ministry Of Freedom. When the pandemic hit, I applied my new skills in paid advertising to earn a record-breaking profit of $300,000 in a month.
By implementing effective strategies, affiliate marketing has the potential to generate substantial profits. The couple’s success story proves that with persistence and some expertise, one can establish a lucrative affiliate business that generates passive income even when you are not actively working.
Although it took the Armstrongs and other experts years to embark on their venture and there were many ups and downs, fledgling entrepreneurs can leverage the experience and expertise gained from their journey.