Starting your eCommerce business on Amazon is a fantastic option. With its wide range of choices for sellers to pick from in terms of product selection, it may appear a bit daunting. However, selling on Amazon grants sellers numerous advantages, such as the ability to generate more sales compared to other sales channels.
Your success rate is determined by the products you sell, so it is crucial to choose them wisely for your business. You have the opportunity to access Amazon’s massive client base through international expansion and low marketing costs.
To choose the appropriate products, one could begin by conducting research on the niches or categories of popular, highest-selling products on Amazon which can yield maximum profit, commonly referred to as ‘best-selling products’.
The best products to sell on Amazon
1. Cat litter
- Number of Listings: 500
- Search Volume: 200,000
- Average Revenue: $226,666.13
- Average BSR (lower is better): 20,309
- Average Price: $36.46
Cat litter is a highly profitable product on Amazon due to its low number of listings, high search volume, and average revenue. Moreover, its low cost of investment (COI) of $36 makes it an attractive option for starting a business on the platform.
The top listings that are promoting clumping formulas include Fresh Step, Dr. Elsey’s, Cat’s Pride, Arm & Hammer, and Tidy Cats, which are among the top brands.
The departments are organized as follows: Cat Litter & Housebreaking, Cat Litter, Dog Supplies, Dog Housebreaking Supplies, and Pet Supplies.
2. Wifi extender
- Number of Listings: 700
- Search Volume: 150,000
- Average Revenue: $104,032.39
- Average BSR: 22,104
- Average Price: $106.71
Amazon currently has around 700 wifi extender listings, which indicates that this market is not fully utilized. These listings have a relatively high search volume of over 150,000 and generate decent average revenue. The leading listings are capable of extending wifi coverage beyond 1,500 square feet. Additionally, they support connectivity for numerous devices and provide impressive connection speeds surpassing 750 Mbps.
The top brands consist of TP-Link and Netgear, while numerous listings are unbranded.
The departments include Computer Networking, Repeaters, and Whole Home & Mesh Wi-Fi Systems.
3. Wireless charger
- Number of Listings: 1,000
- Search Volume: 204,000
- Average Revenue: $62,585.76
- Average BSR: 15,612
- Average Price: $33.07
Although wireless chargers generate less revenue compared to the first two products mentioned, they face less competition in terms of listings. However, they exhibit significant interest on Amazon, with more than 200,000 searches occurring monthly.
Certain listings are only compatible with specific devices, such as Apple’s latest iPhones. On the other hand, there are listings that work with all devices. Anker, a reputable brand, manufactures many of the top listings. However, there are also listings produced by lesser known brands or those that are unbranded.
The departments available are Cell Phone Chargers & Power Adapters, Cell Phone Wireless Chargers, and Cell Phone Charging Stations.
4. Posture corrector
- Number of Listings: 1,000
- Search Volume: 50,000
- Average Revenue: $37,440.82
- Average BSR: 109,616
- Average Price: $23.86
Posture correctors are an ideal addition for Amazon sellers who already sell related products due to their moderate amount of interest, low COI, and relatively low competition of just over 1,000 listings.
The majority of listings are adjustable and advertised for use by both men and women.
The departments include Braces, Splints & Supports, Back Braces, Shoulder Supports & Immobilizers, Industrial & Scientific, Occupational & Physical Therapy Aids, and Traction Equipment.
5. Tablets
- Number of Listings: 2,000
- Search Volume: 154,000
- Average Revenue: $88,493.75
- Average BSR: 30,999
- Average Price: $147.06
Tablets are a great choice for those beginning their electronics journey due to their limited competition on Amazon and comparatively lower COI when compared to other device types.
In addition, these tablets attract a considerable level of interest, with more than 150,000 searches conducted each month. Several prominent listings offer tablets with screens measuring around 8 or 10 inches, along with a storage capacity of 32GB. Notable brands in this category include Amazon’s Fire tablets, Apple’s iPads, and various well-liked Samsung Galaxy Tab models.
The remaining listings are for Android tablets that are not branded.
The departments include Computers & Tablets, Computer Tablets, Amazon Devices, Fire Tablets, Amazon Device Accessories, and Gaming Controllers.
6. Cat food
- Number of Listings: 3,000
- Search Volume: 150,000
- Average Revenue: $325,402.71
- Average BSR: 2,535
- Average Price: $33.66
One of the best products to begin selling on Amazon is cat food. It has a lower amount of listings, a relatively high search volume, and one of the highest average revenues when compared to other items on this list. Additionally, it boasts one of the most favorable BSRs (Best Seller Ranks) and a low COI (Competition Index).
There is a variety of both dry and wet food options available in poultry and fish flavors among the top listings. Friskies, Purina One, Fancy Feast, Meow Mix, Blue Wilderness, and IAMS are the leading brands. Most of the top listings offer cat food in large quantities, such as packs of 24 wet food cans or 22-pound bags of dry food.
The store has different departments for cat food, including dry cat food, wet cat food, canned cat food, and cat food pouches. They also offer departments for wet dog food and canned dog food.
7. Mascara
- Number of Listings: 3,000
- Search Volume: 88,000
- Average Revenue: $41,443.68
- Average BSR: 17,746
- Average Price: $13.69
Selling on Amazon for beauty stores, mascara stands out as one of the top products due to its minimal competition and affordable stocking cost, with an average sale price of merely $13.
The platform also receives significant interest, with over 88,000 searches per month. The leading mascara options offered are in black color and guarantee to enhance lash volume. Well-known brands in this category consist of Essence, Maybelline, L’Oreal Paris, and Covergirl.
The different departments available are Eye Makeup, Mascara, Beauty Tools & Accessories, and Makeup Brushes & Tools.
8. Bluetooth speaker
- Number of Listings: 4,000
- Search Volume: 331,000
- Average Revenue: $243,204.92
- Average BSR: 55,914
- Average Price: $80.74
Bluetooth speakers can be sold on Amazon as an excellent electronic product. Despite having more than 4,000 listings, they are not highly competitive devices on the platform. Additionally, they attract a significant amount of interest and generate an average revenue exceeding $200,000.
The bluetooth speakers that rank highest are both waterproof and portable. Certain models boast a bluetooth range of 100 feet. Well-liked companies in this category consist of Anker and JBL.
We have the following departments: Portable Cell Phone & MP3 Player Speakers & Audio Docks, Portable Bluetooth Speakers, and MP3 & MP4 Player Accessories.
9. Neck massager
- Number of Listings: 5,000
- Search Volume: 40,000
- Average Revenue: $81,332.81
- Average BSR: 60,660
- Average Price: $55.98
Just like posture correctors, neck massagers can be a valuable addition to an Amazon shop that specializes in similar products. These items have garnered significant attention on the platform and generate a reasonable average revenue.
A blend of electric and manual massagers form the top listings. Electric massagers offer heat therapy and come with various modes. Most of them promote a shiatsu-style massage. The bulk of the listings are unbranded.
Departments available include Health Care Products, Electric Massagers, Electric Back Massagers, Manual Massage Tools, and Manual Back Massagers.
10. Car phone holder
- Number of Listings: 5,000
- Search Volume: 55,000
- Average Revenue: $50,358.36
- Average BSR: 6,983
- Average Price: $17.52
Car phone holders have a moderate level of demand and generate average earnings, but their average Best Sellers Rank (BSR) is relatively good. Furthermore, they are affordably priced at an average of $17, making them a cost-effective investment. The top listings for car phone holders exhibit a wide range of options, with the majority being compatible with all smartphone models.
Some of these car phone holders are designed to be mounted on your air vent, while others have suction cups that allow you to install them wherever you prefer, such as on your dashboard or window. All of the listings are for unbranded or lesser-known brands.
The following departments are available: Cell Phone Automobile Accessories, Cell Phone Automobile Cradles, Cell Phone Mounts, Hood Scoops & Vents, Hood Vents, Automotive Consoles & Organizers, Dash-Mounted Holders.
Best selling categories on amazon
1. Gift cards
Amazon gift cards are a popular choice because they can be loaded with any desired amount and given to someone, enabling them to freely purchase whatever they want from Amazon. The vast array of products available on Amazon makes these cards highly sought after throughout the year due to the abundance of options they offer.
2. Electronics
Constantly adding new products, this category is always exciting to explore. The introduction of innovative electronic products, thanks to advancements in technology, is always sought after by people. Amazon has several private label brands in this category that are performing well and are in high-demand.
3. Camera and photography
The category of cameras, photography equipment, and other related items offers potential for new sellers. It encompasses a diverse range of products that are not solely dominated by specific brands.
4. Video games
This category is designed for individuals who enjoy playing video games, ranging from children to teenagers to adults. Due to its utilization of thrilling technology for entertainment purposes, there is consistently a high demand for this category, which continues to expand. Sub-categories are employed to distinguish between various gaming platforms, such as Nintendo, PlayStation, Wii, Mac games, PC games, and so on.
5. Books
Although technological advancements have been impressive, books will forever hold a unique and cherished position in our hearts. The simple act of reading a printed book brings immense pleasure and surpasses any experience offered by technology. The current presentation of books has contributed to their immense popularity, resulting in high sales on Amazon.
Selling books is a favorable niche to consider due to its straightforward selling process as compared to other products that involve more complicated methods. Furthermore, there is a wide range of book genres available, such as fantasy, mystery, romance, contemporary, science fiction, and dystopian, among others.
6. Clothing, shoes, and jewelry
To face fierce competition in this category, Amazon sellers must be prepared as it already comprises highly renowned products. In order to distinguish yourself, it is essential to provide something distinct.
In order to succeed in selling clothes, footwear, or jewelry, it is essential to not only find these products but also ensure that they are visually appealing and stand out from other similar products.
7. Beauty and personal care products
Due to the focus on appearance and wellness, personal care and beauty products for skin, hair, nails, and oral hygiene are highly sought-after categories on Amazon, as people strive to both look good and maintain good health.
Consumers are always on the lookout for innovative product options, particularly those that are derived from natural sources, devoid of chemicals, and organic. Considering the lucrative nature of this industry, it is beneficial for sellers to delve into it.
8. Home and kitchen
Popular products in this category include bedding, furniture, cleaning supplies, heating, cooling, air purifiers, and kitchen and dining products. Additionally, there are home decor and seasonal decor items, as well as storage and organization units, that have a high ranking on the BSR list.
9. Pet supplies
Due to its diversity, this category has been experiencing a consistent growth rate throughout the years. It offers a wide range of products for various animals such as dogs, cats, birds, fish, and other aquatic animals, as well as horses and reptiles. Pet owners can find all the essential items they need, including cleaning equipment, toys, and beds, within this category.
10. Sports and outdoors
This classification generally comprises items related to sports, whether they are played indoors or outdoors, fitness, and all the corresponding equipment. Sellers aiming to reach this category need to emphasize keywords and showcase their creativity. When selling outdoor-specific products, it is crucial to incorporate lifestyle images.
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Amazon’s top-selling items are continually changing, but what remains constant are the importance of quality and value. Conducting research prior to making a decision can be a burdensome and tiring undertaking, however, there are product research tools available that can assist you with this process. If you aim to generate good profits, it is vital as a seller to offer value to buyers and have a genuine passion for the products you wish to sell on Amazon.
