By engaging in affiliate marketing, you have the chance to earn money online through promoting and vending products or services belonging to another enterprise and receiving a commission. This enables you to escape the difficulties inherent in forming a product or establishing yourself as a complete-scale seller.
Instead of pursuing marketing on their own, creators or merchants of products that are already prepared establish affiliate programs in which online marketers motivate their online audience, viewers, or connections to purchase the products.
Due to the fact that every affiliate marketer possesses an exclusive link, the makers of the product can differentiate between those who lead potential customers to their website and subsequently compensate the affiliate marketers with a portion of the amount those customers spend on the site.
Affiliate marketers who achieve the most success usually possess a substantial group of appropriate followers (potential customers) located on a social platform, blog, podcast, or video streaming service. In the current day and age, TikTok influencers are well-suited to become outstanding affiliate marketers, particularly for younger generations.
TikTok
TikTok is an application on social media that permits its users to watch, produce, and display brief videos.
On TikTok, makers are able to produce, modify, and distribute videos that are 15 to 60 seconds long enhanced with various features like filters, music, animations, and special effects. TikTok content often covers a broad range of subjects, from educational content to art, dance, popular trends, and memes. Viewers can explore TikTok content by performing a search or by tracking a particular hashtag (#).
The fact that abbreviated videos are gaining more and more popularity on social media is no surprise. Consequently, what we see today is that social media platforms are having a TikTok-like transformation. Videos made on TikTok, such as those that involve dance challenges, social trends, and hashtags, capture users’ attention with their quick, enticing, and easily-consumable nature.
At present, TikTok has been downloaded by more than 7.5 million Australians, and its users devote the largest amount of time on it compared to any other social media. Projection shows that Australian TikTok users will make use of the app 40% more in 2023 compared to 2022, but Facebook’s user growth is expected to decline by 3%.
The fast expansion of TikTok presents numerous possibilities for marketing. The visual style of content created by users on TikTok can persuade viewers to make a purchase, as evidenced by the frequently used hashtag on the platform, #TikTokMadeMeBuyIt.
A recent survey by Student Beans examined the purchasing habits of 16-24-year-old students who use TikTok. Results revealed that over half (55%) of TikTok users have bought a product upon seeing it on the platform and 41% expressed their willingness to purchase directly from the app. Considering TikTok’s high mobile traffic, marketers have an exclusive opportunity to advertise their brands and boost product sales.
How Does Affiliate Marketing on TikTok Work
The process of affiliate marketing on TikTok is similar to that of other social media platforms, with TikTok serving as the preferred venue for affiliate marketers. Typically, there are three or four parties involved in any affiliate transaction.
The Merchant, also known as the Product Creator, is the entity behind the product being sold that opts to utilize affiliate marketing as their sales approach. This choice may be made by either the manufacturer or a retailer who aims to sell their merchandise through affiliate marketing.
Some product creators choose to work with an affiliate network as an intermediary instead of directly dealing with affiliate marketers. The network compiles a list of products from various creators and handles the daily interactions with affiliate marketers.
An Affiliate Marketer is an individual who collaborates with either a product creator or an affiliate network to advertise their products to their online audience. When it comes to TikTok affiliate marketing, the marketer will showcase the affiliate products in their TikTok videos.
The consumer refers to the individual who ultimately purchases the affiliate product. For TikTok affiliate marketing, the consumer most probably includes those who watch the affiliate marketer’s videos.
Each affiliate marketer will be given a distinct code by the product creator or the affiliate network, if applicable. The affiliate marketers can either incorporate their code into their TikTok videos or include a link containing it in their TikTok profile page. The purpose is to track the sales generated by each affiliate marketer accurately.
Utilizing the Naturally Occurring Traffic to Your TikTok Content
Although it’s easy to claim that affiliate marketing through TikTok is possible, the actual process is unclear. However, a typical prospering TikTok affiliate marketer adopts several approaches. The simplest and most effective approach is to make use of natural traffic flowing to your TikTok videos.
Assuming that you already have a decent number of individuals watching and engaging with your videos, you can utilize our recommendations on creating content that align with the TikTok algorithm’s priorities. However, if you haven’t yet attained a satisfactory level of organic traffic, you can test out the suggestions provided in the article “How Does the TikTok Algorithm Work?” to improve your results.
- Focus on a subculture/niche
- Keep your videos short
- Make the first few seconds count
- Leverage popular hashtags
- Use trending audio to your advantage
- Make your captions relevant and engaging
It might be a good idea to hold off on attempting to make money through affiliate marketing on TikTok if your account isn’t well-established. Otherwise, you’ll need to depend on purchasing traffic to boost your video content.
Using TikTok Paid Advertising to Promote Your Affiliate Products
Paid advertising may be the sole viable option for marketing affiliate products on TikTok if you do not possess a significant and active TikTok following. Nevertheless, even if you boast a considerable number of followers and have a proven record of getting your videos included in people’s For You lists, you may still want to think about complementing your organic video posts with some paid advertisements.
The process for paid advertising on TikTok is reminiscent of that utilized on Facebook and Instagram, wherein you compete for the chance to display your ads on the screens of potential customers. Advertisements in the form of video in-feed are showcased as a complete and uninterrupted 5-60 second video on the For You feeds of users.
By focusing on specific demographics and psychographics, you can direct your advertisements, and the price you pay is based on the cost of securing your desired slots through a silent auction. TikTok has additional prominent advertising options like their TopView Ads; however, these tend to be pricier and may not yield positive financial returns except for the top-tier affiliate marketers with substantial audience reach.
There are a variety of choices available which comprise:
Videos that appear within the feed
As a kind of indigenous promotion, in-feed videos seamlessly blend into the primary feed and show up as a user is browsing through the content. These videos are convenient to slide through and keep a check on their performance.
2. Acquisition of a Brand
The presentation of a brand takeover video is as a full-screen immersive advertisement. These types of ads are typically displayed immediately after opening the app and appear for a duration of five to six seconds.
Rephrase: The third statement is already a title or subheading and does not need to be rephrased.
Hybrid in-feed and brand takeover videos are what make up TopView ads. They begin playing when a user opens the app, typically lasting for around 60 seconds, and occupy prime advertising real estate.
Challenge using hashtags.
By creating a custom hashtag and posting videos that encourage user participation, brands can easily promote user-generated content through hashtag challenges. The extent to which these challenges are well-received by users determines their success.
“Branded Scan” is another term for Branded AR.
Marketers can use branded AR or branded scan to produce ads containing branded lenses, stickers, 2D, 3D, and other personalized augmented reality (AR) features that users are able to incorporate into their content afterward.
In 2023, you can become an affiliate of TikTok.
To maximize their presence on TikTok, brands and affiliates must remain continuously engaged and familiarize themselves with brand marketing techniques on the platform. Understanding the app’s algorithms, which promote tailored ads to users’ feeds, is crucial for publishers and advertisers looking to enhance their promotional efforts.
Making money from TikTok.
Discover the most effective method for content creators to earn money from their TikTok videos.
1. Building an Audience
TikTok considers posting frequency as a variable in deciding the extent of a creator’s content visibility. Higher posts lead to better engagement and following rates for a user.
To succeed in TikTok affiliate marketing, it is advisable to maintain a consistent posting schedule and engage with relevant content that pertains to one’s niche.
2. Selecting an Affiliate Program for TikTok
After acquiring a satisfactory amount of followers, an account is eligible for affiliate marketing. Affiliates ought to choose a niche they have a strong interest in and conduct thorough exploration to discern the assortment of available offers.
Affiliates have the option to collaborate with an advertiser or become a part of a network while selecting an offer. Commission Factory and other similar platforms provide access to numerous offers from various advertisers. Affiliates are free to check their sales and statistics or explore the advertiser marketplace by logging in any time they want.
3. Capturing Information With Lead Magnets
To generate leads, affiliates must use a landing page form to capture contact information as TikTok prohibits affiliates from including affiliate offer links in their ads or content.
TikTok has introduced a new tool that allows advertisers on a tight budget to conduct promotions. This tool resembles Instagram’s ‘Swipe Up’ feature and enables TikTok users to effortlessly navigate to the brand’s website via a link in the video description. The objective is to explore the users’ purchasing behavior within the app.
For affiliates to gather data from a wide range of users, they must prioritize the creation of high-quality content and experiment with various variables to enhance ad performance. Utilizing platforms such as Commission Factory makes it convenient for affiliates to investigate and adopt effective strategies for their websites, while simultaneously enabling advertisers to connect with new audiences.
“Businesses can use TikTok for their marketing efforts.”
TikTok, known for its rapid growth as a social media and content sharing platform, presents significant opportunities for businesses. Unlike other highly competitive social media platforms that follow strict content sharing protocols, TikTok for Business distinguishes itself.
Furthermore, TikTok’s arena for business marketing is not as crowded, providing affiliates with more chances to interact with their viewers and achieve conversions. Additionally, TikTok is the most rapidly expanding application among young people, thereby granting affiliates and advertisers access to a bigger audience with increased levels of sharing activity within the app.
Additional remarks
Effective conversion rates can be anticipated by affiliates and advertisers who choose to move their marketing strategies to TikTok, as numerous big-name brands are also making the transition.
Marketers can utilize TikTok to discover innovative, trendy, and fun advertising techniques. Additionally, advertising on TikTok is comparably less expensive than conventional and popular methods and content disseminates much more quickly on TikTok than on other platforms.
