By employing specific techniques, creative individuals in the digital art field can make use of popular social media platforms to market and sell their print-on-demand items on Etsy. It is worth noting that a significant 84% of online buyers tend to browse through at least one social media site prior to making a purchase. Through the effective use of platforms such as Instagram and Facebook, while also taking advantage of hashtags, artists can effectively reach out to a broad range of potential customers who may express interest in their artistic creations.
1. Utilize Instagram
Platforms such as Instagram offer an ideal opportunity for selling print-on-demand products due to their capacity to present your work in an aesthetically pleasing manner. Moreover, by employing hashtags, you can expand your potential customer base and connect with individuals who have an interest in your creations.
When you post on Instagram, ensure that you utilize high-quality pictures displaying your work in the most favorable manner. Additionally, remember to create captivating captions that depict your work and clearly state why prospective buyers should contemplate making a purchase.
There are two options for obtaining images for your Instagram reels and posts: either use mock-up photos from the print-on-demand website, or order a sample that can be utilized for this purpose.
2. Utilize Facebook
You can sell your print-on-demand products using Facebook along with platforms such as Instagram.
Participating in Facebook groups is an effective approach to engage with potential customers who have an interest in your work. By actively participating in relevant groups and sharing valuable insights, you can position yourself as an industry authority and enhance the likelihood of potential customers making purchases from you.
To ensure potential customers can have a glimpse of your offerings, it is important to share top-notch images of your work on your Facebook page. You also have the option to synchronize your product catalog, allowing customers to explore all your products directly on your page. The ultimate objective is to retain customers on your website, avoiding any redirection.
3. Use Hashtags
Using hashtags is an effective method to expand your potential customer base on social media platforms such as Instagram and Twitter. Ensure that the hashtags you use contain relevant keywords related to your work in order for potential customers to easily discover your posts.
Additionally, ensure you include popular hashtags related to digital art in your post. This will increase the chances of potential customers who are searching for those hashtags to come across your content. To gather ideas for trending print-on-demand hashtags, you can explore this social media analytic tool.
4. Use a Scheduling Website
By utilizing a social media scheduling website, you can minimize the time spent on posting about your art while devoting more time to creating your artwork. Numerous social media scheduling websites, like Hootsuite and Buffer, can be employed for this purpose. All you need to do is register, include your social media accounts, and commence scheduling your posts.
5. Utilize Promotions and Giveaways
Running promotions and giveaways are an effective method for generating sales and arousing interest in your work. It is essential to ensure that these promotions or giveaways are promoted on all your social media platforms to maximize exposure and prevent potential customers from overlooking them.
If possible, my top recommendation for print-on-demand products is to purchase at least one of each item. With these samples, you’ll be able to capture fantastic real-life photos to share on your social media platforms. Additionally, you can utilize them for giveaways later on, and you can find guidance on shipping them yourself in this post.
6. Establish A Strong Brand
If you want to promote your print-on-demand business on social media applications, it’s important to have a distinctive characteristic that distinguishes you from your competitors. Without a clear brand identity, there is a risk of being overlooked or disregarded by your target audience.
If your online presence is not strong enough, you may lose the interest of your potential customers, as platforms like Instagram or Twitter enable users to swiftly browse multiple accounts.
If you establish a strong company image, your print-on-demand business can gradually gain exposure and attract new clients over time.
The branding of companies is highly valued by many consumers, who prefer brands that take into account customers’ opinions and experience, as this makes them feel valued as buyers.
By focusing on delivering made-to-order items, your business can establish its branding and potentially motivate customers to support it as long as it provides satisfactory services.
By highlighting the painstaking process involved, I can demonstrate the careful and precise curation of each order. Additionally, I can showcase the step-by-step production process that leads to the creation of the finished items, which are then handed over to the client.
7. Post Good Quality Multimedia Content
In today’s age, simply relying on text captions may not be sufficient to grab your audience’s interest, particularly considering the multitude of brands vying for attention on the same platforms you employ. To enhance your business and expand your customer base, it is advisable to incorporate multimedia resources, such as photos and videos, into your company’s advertising strategies.
One of the reasons why many individuals struggle to find suitable printing services is due to their lack of knowledge regarding where to search. An efficient method to inform your intended audience about your print-on-demand business is by utilizing diverse multimedia posts, which can successfully enhance engagement.
As you create a variety of products based on your clients’ requirements, you possess ample material at your disposal to enhance your online presence. Consequently, you will always have fresh content to exhibit to your audience. By sharing images or videos featuring custom-made orders from your clientele, you can effectively attract the attention of potential customers.
Side notes
To effectively promote any business on social media, it is important to establish a strong image and consistently engage with your audience. This principle also holds true when attempting to enhance your print-on-demand business across different online platforms. By sharing high-quality content and fully utilizing the features of the applications you utilize, you can expand and develop your business.
Running a print-on-demand business, specifically, can present significant challenges due to the need to prioritize orders from both existing and potential clients.
Mass-producing items that are not requested by consumers poses a potential risk, as there is no assurance of sales. Hence, leveraging the advantages of social media platforms could be a preferable approach to boosting sales and cultivating a consistent customer base.
